Adam Cruickshank

Senior Associate Consultant, Rivel Banking Research

With Rivel since 2022

Adam Cruickshank

Adam consults with bank and credit union leadership, drawing from Customer and Prospect Benchmark report data to help bank executives assess, tailor, and track their marketing, customer retention, and branch expansion strategies.

Prior to joining Rivel, Adam worked for ADP in small business sales. He managed a large client list, prospected a defined territory, and maintained relationships with banks and CPAs. Responsible for creating his own leads, Adam used different marketing/multitouch campaigns to engage local business, set meetings, and close deals.

Adam enjoys playing squash and basketball in addition to spending time with friends and family. Interests include photography and leatherworking — a COVID lockdown-honed skill he has now managed into a creative side business.

Adam graduated from Queen Margaret University (Edinburgh, Scotland) with second-class honors, upper division in Human Biology. For his national fencing achievements for the university, he was awarded Full Blues, the highest athletic honor bestowed by a university.