Data-Driven Banking Research
Local Insights for Banks and Credit Unions
Stand out against competitors, identify new market opportunities and gain invaluable local insights with exclusive access to over 220,000 consumer and business interviews annually.
Discover how Rivel helps banks and credit unions make confident, data-driven decisions.
Reputation
Brand Reputation & Market Opportunity
See how your institution performs with consumers and small businesses, both prospects and customers, through third-party neutral market research. We reveal how your brand stacks up, where competitors outperform you, and where real market demand and opportunity exist across every channel, every six months.
Services: Brand Tracking & Benchmarking, Market Opportunity Analysis (Demand, Vulnerability, Digital, Branch, Social), Competitor Scorecards, NPS & Experience Benchmarking
Research
Flexible Research Solutions
Insights built around your needs. Our custom, double-blind research, from surveys to focus groups, delivers clarity within both consumer and small business audiences, without relying on internal customer data.
Services: Custom Survey Design & Fielding, Digital & In-Person Focus Groups, Product and Advertising Development
Storytelling
Concierge-Level Support & Actionable Storytelling
We make applying your insights easy. With dedicated support and executive-ready storytelling, we translate complex data into clear direction your team can act on, grounded in unbiased, third-party research.
Services: Dedicated Guidance, Insight Storytelling, Strategic Recommendations, Board and Executive Team Presentations
Your benchmarking survey results have helped drive a lot of our marketing messages, both internally and externally, and will continue to do so for years to come.
Beyond Brand Awareness
How Smaller Banks Win Consumer Consideration
Rivel Banking Research reveals how smaller, regional financial institutions are outperforming national competitors with greater trust, relevance, and clarity.
Read "Beyond Brand Awareness" Report
Market Opportunity and Competitor Analysis
What Drives Customers to Switch Their Bank?
Discover when customers are most likely to change their primary bank and what your market really wants.
Brand Tracking
Brand Tracking in a Competitive Banking Market
Learn how brand tracking can provide the insights you need to make strategic decisions and win new business.
Explore Research
Focus Groups for Financial Institutions
Test Big Ideas with Real Consumers
Rivel's Focus Groups help banks validate new products, campaigns, and experiences with live customer feedback — before going to market.
Explore Our Focus Group Research Approach
220,000 annual interviews with consumers and businesses nationwide, delivering unmatched insight into banking behaviors.
Talk to Our Banking Research TeamTrusted insights featured in
The Financial Brand and Bank Director®
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Why Customer Trust Matters.
Insights from Rivel's experts on customer loyalty.
Banking Research Insights
Explore the latest research, analysis, and ideas helping banks and credit unions stay ahead in a changing market.