Rivel's GuideLign Annual Conference November 17, 2026 - November 18, 2026 8:00am - 5:00pm ET Waldorf Astoria Buckhead - Atlanta, GA

Gina Martin Adams, CFA, CMT, is the Chief Market Strategist for HB Wealth, a national independent wealth management firm providing fiduciary, fee-only wealth advisory, investment management, and family office services. With a top-down perspective, Gina leverages fundamental, technical and quantitative perspectives to inform investment decisions, advance proprietary research, and develop new investment products, while enhancing client experience through thought leadership and education. She is a voting member of the firm’s investment committee and shareholder of the firm.

Prior to joining HB Wealth, Gina was the Global Head of Equity Strategy and Chief Equity Strategist for Bloomberg Intelligence, where she built portfolio strategies that feed Bloomberg indices and are licensed as ETFs, and led a team of global strategists. Prior to that, she was the head of U.S. Equity Strategy for Wells Fargo Securities, an economist for Wachovia Bank, and an investment strategy analyst for Evergreen Asset Management.

Mrs. Adams has a Bachelor of Science degree in Business Administration from the University of Florida. She holds the CFA and CMT designations, is a member of the CFA Institute, and is on the Board of Directors for the CMT Association. She serves on the Business Advisory Council for the Warrington College of Business at the University of Florida. She is also a member of the Financial Women’s Association and 100 Women in Finance. Gina resides in New Jersey with her husband, two daughters, and two dogs, and is an avid runner, reader and yoga enthusiast.

As a leader and senior advisor with GuideLign, Cindi and our team of experienced IROs deploy their industry expertise and Rivel’s tailored advisory solutions to address questions, issues and challenges for C-level, board and IRO clients. Cindi’s goal is to maximize IR program effectiveness for companies across all locations, industries and market caps.

Her 35+ year career includes over 20 years in investor relations and strategic communications, along with 15 years in investment banking.

Prior to joining Rivel, Cindi led investor relations for five publicly traded companies including Take-Two Interactive Software, Cablevision and Scientific Games, and also headed corporate communications in several of her roles. She brings extensive experience to clients seeking to improve their messaging, expand buy-side ownership and sell-side coverage, and develop and execute IR strategy. Additionally, she is adept at helping companies successfully navigate M&A and other financial transactions, as well as critical business challenges including proxy contests, shareholder activism, corporate crises, and leadership transition.

Outside of work, Cindi and her husband enjoy cooking, visiting wine regions, boardwalk strolls, and listening to audio books. Dedicated to her community, she serves on two boards, including the Turtle Bay Association, a non-profit community organization in Manhattan. She is also an active member of the NIRI New York chapter, where she served on the Board for four years and was honored as Chapter Volunteer of the Year in 2022.

Cindi holds an MBA from Harvard Business School and a BS in Finance and Accounting from Drexel University, where she graduated Valedictorian.

Conor collaborates closely with the GuideLign advisory team to offer support and oversee project management for both existing and potential clients, thought leadership initiatives, and special assignments. He excels at guiding clients through various challenges such as IR best practices, investor targeting, sell-side targeting, client board reporting, IR program assessment, IR KPIs, earnings process reviews, and materials optimization.

Before joining Rivel, Conor served as an account executive and head of digital at High Touch Investor Relations, a boutique investor relations firm. There he managed multiple client projects and led others by conducting research, writing, communicating with investors and management, and developing materials. In his digital role, he enhanced the firm's social media presence and produced podcasts.

In his personal time, Conor enjoys playing and watching sports, cooking, cinema, biking and hiking. He also loves traveling across the U.S., searching for the best local cuisine.

Conor holds a bachelor’s degree in economics with a minor in media studies from Quinnipiac University and is affiliated with NIRI's New York chapter.

Michael is a Director within Rivel's StoryLign division, where he collaborates with companies worldwide to craft compelling investor communications.

With more than 10 years of experience in investor relations and strategic communications, Michael's background includes prominent positions at W.W. Grainger Inc., Tribune Publishing, and Rose & Co. He's also held roles in finance and operations at ABC News and Honeywell, further enriching his insights. His client portfolio spans industry giants like USAA, Harley-Davidson and DePaul University. Sector expertise includes working with clients in the Food and Beverage, Aerospace and Semiconductors industries.

Prior to his career in investor relations, Michael focused on print journalism, writing, and editing for renowned newspapers such as the Milwaukee Journal Sentinel and the Omaha World-Herald.

Outside of his career with Rivel, he is still a passionate writer and reader, with a keen interest in college football. He also actively contributes to his community by volunteering with two local organizations.

Michael holds an MBA from the University of Notre Dame and received his bachelor's degree in journalism from Drake University.

As a leader and senior advisor with GuideLign, John and our team of experienced IROs deploy their industry expertise and Rivel’s tailored advisory solutions to address questions, issues and challenges for C-level, board and IRO clients. John’s goal is to maximize IR program effectiveness for companies across all locations, industries and market caps.

John started his career in finance and has over 25 years of experience in investor relations. He has led IR teams at various companies and advised diverse clients at IR-related firms.

Beyond his professional commitments, John enjoys spending quality time with his family, traveling, playing golf, and honing his culinary skills.

John received his MBA and bachelor’s in accounting from Santa Clara. He holds an Investor Relations Charter designation and currently serves as President of the NIRI Virtual Chapter board.

Steve serves as senior director and head of Rivel’s advisory division. He advises global companies of all sizes and sectors on developing and implementing effective, value-added investor relations strategies.

With more than 25 years of experience in equity research and investor relations, Steve brings broad and balanced expertise to companies seeking to strengthen their messaging and maximize valuation potential. His experience spans the buy side, sell side, investor relations and consulting.

Before joining Rivel, he was vice president of investor relations at Synchrony Financial, where he was recognized by Institutional Investor. He also served as a lead sell-side analyst at UBS. In addition, he has a strong track record of investment outperformance on the buy side, including time at BlackRock.

Steve holds a bachelor’s degree in business administration from Boston University, an MBA from Boston College and is a CFA charterholder.