Your
On Demand.
280,000+ interviews with your customers and prospects.
Rivel Banking Research
Rivel uses a data-driven approach to give banks and credit unions a deeper understanding of their customers’ and prospective customers’ key decision drivers. Rivel Banking Research conducts 280,000 interviews annually to clarify consumers’ experiences and pain points among all local financial institutions, measuring over 90 perception metrics. With the capability to target that information down to the zip code, Rivel helps financial institutions increase their market share, create effective messaging and focus on the right products to drive brand awareness and growth.
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Banks use these customer reports to:
Monitor customers’ experience every 6 months
Ensure loyalty and reduce attrition
Increase cross-sales
Obtain objective competitor insight
Deep dive on strategic initiatives
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Banks use these prospect reports to:
Track brand awareness to increase market share
Stand out from local competitors
Draw in target customers
Create effective messaging
Maximize marketing investment
Banks use these customer reports to:
- Monitor customers’ experience every 6 months
- Ensure loyalty and reduce attrition
- Increase cross-sales
- Obtain objective competitor insight
- Deep dive on strategic initiatives
Banks use these prospect reports to:
- Track brand awareness to increase market share
- Stand out from local competitors
- Draw in target customers
- Create effective messaging
- Maximize marketing investment
Read Our Latest Banking Research Insights
The Rivel Prospect Report
Prospect Reports are individualized specifically for each Retail or Commercial client to show what percentage of prospects (non-customers) are aware of your bank, how many would consider using the bank in the future and the effectiveness of your marketing in driving a brand image of Strong Reputation, Community Contribution, Technology, Customer Service, etc. The perception research is updated twice per year to allow banks to track trending data over time.
The Rivel Customer Report
Customer (or Member) Reports are individualized specifically for each Retail or Commercial client to show how each bank in the trade area is rated by its own customers on customer service, technology and policy metrics. The research also highlights how the bank’s scores compare to the local competitors. The data reveals what percentage of the current customer base is loyal, what percentage is vulnerable to leaving and why. The perception research is updated twice per year to allow banks to track trending data over time.
The Rivel Tailored Report
Utilizing our team of researchers, Rivel also offers custom projects for your institution’s strategic and pressing needs. Want to understand your customers' experience with your new web interface? Trying to grow in a new geographic area? Looking for new commercial customers? Leveraging Rivel's biannual prospect and customer research, institutions can put their specific results in context against their local peers and competitors. Custom Research is conducted on your own timeline and results shared with your executive team or board.
