Uncover Insights That Drive Growth.
Banking Focus Groups That Deliver Actionable Insights
Uncover the 'why' behind customer behavior — and validate your next move with confidence.
Test Ideas. Validate in Real Time.
Financial institutions can’t afford guesswork. With focus groups, you see exactly how customers respond to new product concepts, ad campaigns, brand refreshes, service upgrades, technology changes, and even branch experiences. Faster validation means less risk, fewer wasted resources, and the confidence to launch with impact.
We help answer your most pressing strategic questions about:
Customer experience
Our recent satisfaction study showed gaps in our customer experience. How do we dig deeper to understand what's really happening so we can improve?
Branch experience
We're opening new branches. What are community members looking for in their in-branch experience to drive traffic?
Brand refreshes
We're planning a brand refresh and name change. What's the best way to get honest feedback from our customers and prospects?
Product testing
What new products and technology needs do consumers have that we aren't currently meeting, and what do they want from their banking partner?
Ad campaigns
Which of our new commercials resonates most with prospective customers before we launch our campaign?
Your Expert Partner in Qualitative Research
With over 220,000 interviews conducted annually, no one knows the financial services industry like Rivel. We don’t just deliver focus groups — we deliver clarity, confidence, and strategies you can act on.
Talk to Our Banking Research Team-
Unmatched Industry Expertise
Over 220,000 interviews conducted annually, providing unrivaled knowledge of financial services.
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Concierge-level support
We're an extension of your team, helping you make confident, data-driven decisions.
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Flexible Research Solutions
We facilitate focus groups where it works best for your project—digitally from a participant's home or in-person at a dedicated research space.
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Actionable storytelling
We transform raw data into clear, board-ready presentations that drive decisions.
Our end-to-end process
We handle every step of the process to ensure you get the insights you need, on your timeline. We'll accommodate your schedule and deliver results within two months.
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Prospect and customer recruitment
We recruit and compensate the right customers and prospects for your study.
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Site selection
We select the best location, whether it's an in-person or virtual environment.
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Topic development
We work with you to develop a topic guide and questions that will get you the insights you need.
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Expert facilitation
Our expert facilitators lead the discussion to unlock deeper insights and honest feedback.
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Analysis
We analyze the qualitative data to identify key themes, patterns, and opportunities.
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Executive presentation
We deliver a professional, board-ready presentation of results and actionable recommendations.
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Our focus groups are designed to deliver rapid insights, broad audience coverage, and meaningful results.
Fast turnaround
From project start to final presentation in 60 days.
Broad reach
We recruit the exact participants you need—in specific age ranges and life stages.
Comprehensive Data
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