Brand Tracking
Your Brand Is Being Defined Online. Are You Listening?
Online reviews and recommendations shape how customers choose banks. Rivel's Brand Tracking research helps you measure perception, track reputation, and build strategies that win in a competitive market.
See Your Brand the Way Customers Do
Your brand is shaped by every review, every recommendation, and every interaction. With Brand Tracking, you'll see where you stand in the market, uncover loyalty drivers, and identify opportunities to grow market share in an increasingly competitive landscape.
You need clear answers to key questions that keep you up at night:
Brand refresh
Our bank just went through a rebrand. Do we need a new baseline to measure its impact?
Market position
What are our bank's awareness levels in our footprint? Are we a leader, or do we lag behind competitors?
Target audience
Our overall awareness is great, but are we reaching the right audience?
Crisis impact
We experienced negative press around a fraud incident. What was the impact on our brand, and have we recovered?
Brand confusion
Our bank has a common name. Are prospective customers confusing us with another local bank?
Sponsorship ROI
We've invested in a large sports sponsorship. What impact is it having on our brand, and how do we demonstrate its value to our board?
Built for banks and credit unions
You don't need another generic vendor. You need a research partner. Rivel provides the clarity you need to make confident decisions.
Talk to Our Banking Research Team-
No need to build your own complex brand tracker
We've done the hard work already, giving you a proven and ready-to-use solution.
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Insights are already available on demand
Don't wait for results. Our data covers over 5,000 financial institutions, with updates available every 6 months among consumer and business prospects.
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Executive presentation of results
We don't just hand you data. We put the story together and present a clear, actionable narrative for your leadership team.
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A true extension of your team
Our built-in concierge research service means we're a partner, not another vendor.
Actionable insights you need to win in a competitive market.
Our solutions are designed to answer your most pressing questions with precision. Our areas of expertise:
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Non-customer bank awareness with competitor benchmarking
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Non-customer bank consideration with competitor benchmarking
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Non-customer bank brand identity drivers with competitor benchmarking
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Athletic and academic sponsorship effectiveness tracking
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Logo testing and recognition
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Fully custom brand studies
Online reviews aren’t just chatter. They’re shaping how 78% of consumers choose a bank. With Brand Tracking, you can see your reputation clearly and act before it costs you growth.
The percent of consumers and businesses who typically recognize an institution’s name and identity
Average bank or credit union consideration, the leading indicator of switching
How much a brand’s reputation can vary every 12 months if not tracking it’s own perception against peers
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