Amanda Beshears

Project Director, StoryLign

With Rivel since 2020

Amanda Beshears

Amanda oversees projects from initial contract to the final reporting stage. She manages client communication and works closely with consultants conducting peer research, market studies and client deliverables.

Prior to joining Rivel, Amanda was the Chief Operating Officer at NextSite. Her background includes a decade of experience in retail real estate consulting with additional stints at Retail Strategies and The Shopping Center Group. She has worked with over 50 of the nation’s largest retailers and restaurants while assisting in hundreds of retailer site selection decisions. She has also worked with hundreds of municipalities across the US helping them identify retail gaps within their market to assist them in new retail developments within their communities.

Amanda’s expertise includes market research, strategic planning, marketing, client management and team operations.

In her free time, Amanda enjoys traveling with her family and planning the next adventure for her daughter. She loves to host events, volunteer for service projects and cook for her friends and family.

Amanda graduated with a BA in Psychology from Auburn University.