Rivel has been the undisputed leader in investor perception research since its founder, Art Rivel, invented the concept in the early 1970s.
Art began his marketing research work in the 1960s, and was a pioneer in designing, marketing and conducting high-end, multi-sponsored market research programs. These projects were aimed at better understanding trends, attitudes and changing dynamics among various respondent groups in a variety of industries.
In the late 1970s, having gained expertise on the perceptions and behavior of the investment community, Art was able to develop the Portfolio Manager Viewpoint series. This was a seminal yearly survey of US institutional investors geared toward well-known large-cap companies. He is largely credited with conducting the first IR perception study.
In 1991, Art founded Rivel Research Group, now known simply as 'Rivel.' He licensed, and eventually purchased, the rights to databases he created over the previous 20 years.