When It Comes to ROIC, Investors May Not Be Buying the Company Line

A survey suggests companies need to do a better job selling their plans to improve returns on invested capital

Investors are clamoring for companies to disclose their return on invested capital, but they aren’t exactly buying the story companies are trying to tell with the metric. In a survey this spring by investor relations experts Rivel Research Group, ROIC once again scored as the most important financial metric for global investors that companies can talk about…

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