Rivel to help clients differentiate their investment thesis
through the advent of StoryLign
Westport, Conn. – July 18, 2019 – Rivel Research Group, a global leader in investor marketing research and analytics, today announced the launch of StoryLign – a new product suite of services transforming investor presentations. Rivel brings decades of industry research and widespread knowledge of the investment community to meet client needs through these expanded capabilities. This new division will be led by Sandi Meeks, a former senior investor relations officer with extensive experience working for publicly traded companies in various industries and sizes.
StoryLign is driving companies to change investor perceptions by using the art of investment storytelling. Rivel’s experienced team of investor experts and designers produce customized presentations that are strategic and actionable. Using an elegant, thorough process, the company leverages its deep knowledge of investor attitudes, behaviors and expectations to create impactful investor stories for its clients. This messaging will be used by companies to educate current and prospective investors on their investment thesis by emphasizing differentiators and articulating their strategic road map.
“In our never-ending goal to be a strategic partner for our clients, we identified a large opportunity with the need for dynamic investor presentations. Through the expansion of our services, the StoryLign division fulfills this need for our clients,” said Brian Rivel, CEO of Rivel Research Group. “We are thrilled to have Sandi join Rivel with her impressive skill set and knowledge base to drive these insightful investor presentations.”
“The opportunity to work with a variety of clients, to help them transform investor perceptions by aligning their story is an exciting opportunity. As an extension of a client’s Investor Relations team, our goal is to aid companies in fully realizing their value proposition,” said Sandi Meeks, Managing Director of StoryLign.
Rivel’s structured and thoughtful approach is designed to uncover messaging opportunities that will connect deeper with investors. The proprietary discovery process highlights key themes that will allow companies to address investor knowledge gaps needed to better articulate and convey the investment story. Rivel’s team of graphic designers builds on the content created by the development group to influence investor opinions through data visualization.
Founded in 1991, Rivel Research Group is recognized as the global leader in objective, unbiased research that utilizes a mix of quantitative and qualitative data as the basis for its C-Suite/Board-level consulting. Rivel’s impressive client list includes some of the largest companies in the world in a wide variety of industries (over half of the S&P 500). In addition to StoryLign, the company has grown its core strategic communications practice to include its Executive Intelligence Council and Governance and Sustainability Services, corporate culture alignment services through IncLign, and continues to explore new initiatives to enhance the insights available to clients.
Chief Marketing Officer
Rivel Research Group
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