Our Work

Rivel Research Group is a marketing research firm focused exclusively on the global investment community, helping organizations understand how core constituents and target audiences make decisions. We apply the same sophisticated marketing research tools long employed by consumer marketers and political strategists.

While much of our work revolves around the relationships between public companies and their investor audiences, we continue to apply our marketing research methodologies to help organizations develop a deeper understanding of the investment community.

Clients such as Nasdaq, US Chamber of Commerce, Standard & Poor’s, ADP and the Securities Industry Association have used our research to test receptivity toward product introductions, validity of new marketing concepts and messaging strategies aimed at this audience. Many other firms (consultants, specialist firms, investment banks and public relations firms) have helped their clients through our public company services.

The common theme for all of our clients is that they sought objective guidance from an organization that understood the many dynamics of the investment community.

Why Do Public Companies Use Marketing Research for Communications?

There are five reasons that Rivel's clients utilize a marketing research solution for their investor communications needs instead of the standard "perception audit":

1. Measuring Effectiveness of Communications

Do our good IR practices make a difference? >>



2. Audience Analysis

Are we communicating with the right audience? >>



3. Disclosure Analysis

Are we meeting the disclosure needs of all audiences? >>



4. Peer Analysis

How do we stack up against other companies? >>



5. Board, Management, IR Synergy

How can communications play a more important role at the company?