Did You Know...

...that according to the buy-side, investor relations can have as much as a 35% impact on a company’s valuation? In our most recent study of the buy-side, we uncovered that portfolio managers and buy-side analysts attribute a premium of 10% of a company’s valuation to good investor communications and a discount of 25% to bad investor communications.

Perception Study

The perception study is the core Rivel Research Group offering. There are several key elements to Rivel perception research that differentiates us from others in the industry. Our work focuses on:

  1. Measuring Communications Effectiveness: Communications success is often measured using questionable metrics (stock price, relative valuation, number of “good” meetings). Our clients rely on us to isolate and measure the only metric that should be applied to a communications function: Does our intended audience hear our message … and to what extent?
  2. Analyzing Audiences: Ensuring that the financial community hears the message is only the first step. Is it the right audience? Rivel's work accurately correlates our clients’ investment drivers with the needs and expectations of their core audiences, thus ensuring alignment. Additionally, research will examine if there are differences between key subgroups (owner vs. target, sell-side vs. buy-side, growth vs. value investor) so that our clients can better understand where gaps in knowledge exist.
  3. Analyzing Disclosure: Rivel’s research identifies where key pieces of information are not getting through. What is impeding a better understanding of our corporate strategy?
  4. Analyzing Peers: How do our results compare to our peers? Rivel’s research examines how our clients’ results compare to their peers and to the market at large. It is a good first step to know that 70% of your audience thinks you have a credible management team. Action steps occur when you know how 500 other companies have scored on that measure.
  5. Creating Board, C-Suite, IR and Communications Synergy: One goal for the investor communications function is to accurately convey the thoughts, concerns and perceptions of the investment community to the board of directors and management team, ensuring that everyone is communicating and hearing the same messages. Rivel's research provides accurate and quantified feedback from the investment community that can be relied upon by all internal constituencies. Additionally, our clients send a clear message to their external constituencies that they take this feedback seriously.

More Information:

If you are interested in learning more about Benchmark Research, please call Barbara Sullivan, Director of Marketing at (203) 635-4383 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it .