Did You Know...

...that according to the buy-side, investor relations can have as much as a 25% impact on a company’s valuation? In our most recent study of the buy-side, we uncovered that portfolio managers and buy-side analysts attribute a premium of 10% of a company’s valuation to good investor communications and a discount of 15% to bad investor communications.

Testimonials
"Airgas has been a Rivel client for the past six years. We have used Rivel perception studies about Airgas to aid our understanding of investor dynamics in our target audience, allowing us to sharpen the effectiveness of our IR approach. The Rivel team provides practical, informative analysis for the IR department, management team, and our board of directors. We also benefit from the various broad-scope studies they conduct throughout the year."
Jay Worley,
Director of Investor Relations
Airgas, Inc.
"The regular use of Rivel Research perception studies has enabled us to obtain a better understanding of how our shareholders, and prospective shareholders, view our company and our strategy. Rivel Research is valued part of our Investor Relations program."
Laure E. Park,
Vice President, Communications & Investor Relations
Quest Diagnostics Incorporated
"We have used Rivel for a number of studies over the years. One of the benefits of their method is that we are able to track the perception of our Company over time as it relates to a number of metrics. It shows us where we are doing very well in the mind of investors and analysts, and where we can focus our efforts, as it has evolved over time - not just trying to adjust to the current quarter."
Amy Giuffre,
Director of Investor Relations
Harley-Davidson, Inc.
"As we implemented several new initiatives in our investor relations program, Rivel was a key part of the process. By tracking the change in investor sentiment, Rivel provided the necessary feedback on the progress we were achieving and identified new initiatives to undertake. My executive team and board of directors look forward to the annual perception study that is completed each year by Rivel as it provides candid remarks and strategic insight that they could not get otherwise. In my career I have worked with several firms and Rivel by far is the most professional and provides the highest quality end product."
Greg Schroeter,
Vice President, Investor Relations and Corporate Development
Endurance Services Limited
"There's no better base to build on than sound, empirical research. Rivel's work really helped us to zero in on the key issues and opportunities facing us in the investment community. Their ability to situate results in the broader context of normative data for the S&P 500 was especially useful."
Corey Copeland,
Vice President, Investor Relations
Alcan
"Rivel's research-based insight provided us with timely, thorough and actionable feedback. We used the insight to plan our IR activities based upon facts rather than guesswork."
Jane Okun,
Senior Vice President and Chief Customer Process Officer
IHS
"I have commissioned numerous perception studies over the last two decades and have found them to be very useful to confirm suspected investor concerns, test specific strategies and as a sound measure of the effectiveness of my IR programs. Rivel are specialists and leaders in perception studies, who have demonstrated a unique combination of research expertise and understanding of the investment community."
Bob Tait,
Vice President, Investor Relations
First Uranium Corporation
"The strategic independent research conducted by Rivel enabled us to evaluate, with statistical certainty, how investors and analysts perceive the company's strategy, management, and investor communications. This information was useful not only to the management and board of directors of my previous company as we set policy and strategy, but also to the investor relations department to confirm, and measure, the degree to which our message was being heard and the level of satisfaction our core constituency had with our communications. No proactive investor relations program is complete without accurate measurement of its success."
Sam Levenson,
Senior Vice President, Investor Relations
Sony
"Quantification gives me additional confidence when discussing research results with our management because it brings to light where we stand compared to our industry and financial peers. While it is useful to understand investor perception, it's particularly meaningful to understand this context in order to make a determination if changes are necessary in our communications."
Kevin Tarrant,
Executive Director of Investor Relations
Verizon
"I was very pleased with Rivel's work. Having spent half of my career in management consulting and research myself, I have very high expectations for the type of services Rivel provides; Rivel exceeded those expectations. They were flexible and highly responsive in meeting our specific information needs. I found that the normative data they provided (from similar research conducted with hundreds of other companies) was particularly valuable in communicating the significance of the results to our management team. Rivel's research showed that certain key messages were not resonating as strongly as we felt they should among knowledgeable investors, giving us an opportunity to fine-tune our communication strategy. I will definitely use Rivel the next time we test perceptions of the investment community."
Cynthia S. Guenther,
Vice President, Investor Relations
Avery Dennison
"Just as effective market research is critical to maximizing sales, effective investor perception research is crucial to maximizing and maintaining shareholder value. Perception research conducted by Rivel has been an invaluable part of our investor relations planning."
Michael J. Watts,
Senior Director, Investor Relations and Corporate Communications
Gen-Probe Incorporated
"I viewed the engagement with Rivel as a big success. The insights Rivel provided us through the perception study will help us craft a more cohesive message to the financial community. Rivel presented the results to senior management in a collaborative and professional manner, pointing out the key messages and offering suggestions where appropriate. Everyone at Rivel was responsive to our needs and flexible in being available when needed."
Michael Metzner,
Vice President, Investor Relations & Shareholder Services
Exelon
"Leggett & Platt is generally quite frugal, and finds it hard to spend money on items as nebulous as "perception studies," because it's hard to quantify the benefit received, and the quality of the work can vary greatly from one vendor to the next. That said, we decided to employ Rivel to conduct a perception study for us, the first we've ever undertaken. In short, they did a truly outstanding job. Everything about the process -- including question design, interim progress reports, quantitative analysis, and presentation to executives -- was handled extremely well. Most importantly, the individuals assigned to our project were outstanding. We foresee having them perform such a study for us every few years."
David M. DeSonier,
Vice President, Investor Relations
Leggett & Platt
"The Rivel Team is very thorough and professional in all aspects of their work. Rivel met all of its commitments and did the work on time and on budget. The data was extremely valuable and helped us sharpen our messages. One of the most helpful aspects of the study was Rivel's meeting with senior management and our IR team to thoroughly explain the research findings and answer questions. In summary, Rivel did a first class job from start to finish! I will definitely use them again.""
Glen A. Kundert,
Director, Investor Relations
Southern Company
"Conducting a bi-annual perception study with Rivel has allowed us to benchmark investor perceptions and provided us valuable insight into how our messages are resonating with key audiences."
Melissa Marsden,
Senior Vice President, Investor Relations and Corporate Communications
ProLogis
"Doing an in-depth perception study on a regular basis is an important part of our investor relations strategic plan. We meet with a broad representation of investors throughout the year, and therefore have a chance to hear from investors directly regarding their views of the company and their thoughts on various aspects of our corporate strategy. But we recognize they won't tell us everything, and in particular that some will not provide direct feedback regarding their thoughts on the quality of management. A perception study allows investors to give direct feedback confidentially, which in turn informs our strategy. We have not found anyone that does this work for us better than Rivel. The people we work with at Rivel are knowledgeable, thorough, and dedicated. The results we get, and the analysis Rivel provides, is insightful and actionable. The fact that they can benchmark results against our peers, and against other indices, greatly enhances the end product we receive. I look forward to working with Rivel again in the future."
Greg Riddle,
Director, Investor Relations
Eastman Chemical Company
"As our investment rationale evolves, Rivel’s research helps us calibrate and validate a broad range of critical investor relations decisions."
William B. Boni,
Vice President, Investor Relations and Corporate Communications
ArQule, Inc.
"We engaged Rivel at a time in which we were considering changes to our capital allocation process. The information they gathered regarding the return of cash to our shareholders was extremely valuable and helped shape our Board of Directors' thinking on the topic. Our efforts culminated with Rivel presenting their findings as part of the Board's annual planning meeting".
Greg Nikkel
Director, Investor Relations
Waste Management
“Rivel Research Group has conducted investor perception studies for our company. We have found this research, as well as the insight that Rivel adds, to be valuable as we determine how to best match our company’s strategy with the investor’s expectations. Rivel’s work is comprehensive and their ability to compare results with the S&P 500 data is particularly meaningful.

We would recommend Rivel Research Group to any company who is looking for investor perception research.
Tim Thorp
Vice President, Investor Relations
ALLETE, Inc.
"Rivel's foundation of numerical scores and qualitative transcripts were really made meaningful by the commentary, context and analysis that they provided. This gave us a valuable perspective on investor sentiment. The insight delivered was clear and actionable."
Alfred Merriweather
Chief Financial Officer
Monogram Biosciences