Did You Know...

...that according to the buy-side, investor relations can have as much as a 25% impact on a company’s valuation? In our most recent study of the buy-side, we uncovered that portfolio managers and buy-side analysts attribute a premium of 10% of a company’s valuation to good investor communications and a discount of 15% to bad investor communications.

Differentiation

Consumer marketers and political strategists have long benefited from sophisticated research tools aimed at helping them understand how their constituents make decisions. To this day, those tasked with understanding the drivers of investment community behavior continue to rely on anecdotal feedback, stale and inaccurate data, and “professional opinion” to guide their strategies. Our clients demand, and receive, much more. Rivel Research Group takes traditional anecdotal perception research several steps further. There are six major points that differentiate Rivel’s marketing research from other providers. Rivel's research is:

  1. Objective – Our advice is driven by the direct feedback we receive from the investment community. It is unaffected by investment banking or IR consulting-type relationships. It is not guided by other services that we offer. What you receive is 100% objective.
  2. Qualitative – Nearly half of the questions we ask during a typical interview are open-ended. These discussion questions allow our interviewers to probe beneath the surface, getting at the deeper meanings behind answers. Many of our research reports contain more than 100 pages of in-depth interview transcripts.
  3. Quantitative – Measuring intangible processes like building relationships with the investment community can be difficult. Qualitative feedback alone can only provide a “feel” for what is going on. Our meticulous quantification delivers information that is credible and insightful, as well as supportive of the qualitative data.
  4. Comparative – Rivel has conducted research and archived data on over 1,000 projects. Comparing your quantified results to other companies puts the data into the context you need to assess current and future performance.
  5. Reliable – Our market intelligence is obtained using proven marketing research methodologies. We do not rely on anecdotal information garnered from a variety of different sources. A key strength inherent in our sample design is the ability to interview the right people.
  6. Actionable – While fundamental research is the basis for our advice, it simply is not enough. We deliver findings, make sense of them, put them into context and provide you with action steps. Each project centers on a discussion of the findings with a company’s senior management team, board of directors and other key audiences. This time is used to delve deeper into the results of the research, answer questions that arise after seeing the data firsthand and relate how other companies have acted in similar circumstances.